LANDING PAGE OPTIMIZATION.
SEARCH ENGINE MARKETING:
PPC SEARCH ENGINE MARKETING: Both internet marketing specialists and newbies can boost their pay-per-click search engine advertising conversion rates if landing page optimization tricks are employed.
So many online advertisers and internet marketing specialists focus their efforts on their pay-per-click advertisements that they fail to recognize their landing pages’ role in generating any desired action. This is one of the most common mistakes that online advertisers make. Those hoping to launch a pay-per-click search engine advertising campaign should realize that committing the same mistake can be quite costly, not just in terms of money but also in terms of opportunities.
THE NEED TO CONVERT VISITORS FROM PAY-PER-CLICK ADVERTISEMENTS
No matter what network is being used for pay-per-click search engine advertising, the intention of online advertisers and internet marketing specialists should be to attract targeted traffic to an SEO landing page, engage the web visitors, and get each of them to make a purchase, subscribe to an offer or mailing list, or perform any other action.
Upon entering a landing page, web visitors should know exactly what they are meant to do, and they do it. They don’t end up confused, distracted, or uninterested. With this in mind, internet marketing specialists should concern themselves with landing page optimization. Failing to convert web visitors when they end up the advertiser’s means paying for clicks from which internet advertisers will never gain results.
ADDRESSING SHORT ATTENTION SPANS THROUGH LANDING PAGE OPTIMIZATION
Few people online like to read through long and winding texts. Internet marketing specialists and online advertisers can publish such texts on their pages to explain all the features and benefits of what they have to offer. Still, they shouldn’t make that the first thing their visitors see upon clicking on pay-per-click advertisements.
Short bullet points should be used above the fold for landing page optimization to highlight the most important messages to be communicated. Those bullet points should be powerful enough to capture the attention of web visitors, engage them, and encourage them to find out more by reading through the entire page. Also, all texts should be crafted so that they do not focus on offerings but on benefits web visitors can gain.
PPC SEARCH ENGINE MARKETING
Another thing internet marketing specialists can do to address the short attention span of most people online is to post a short video. That short video should demonstrate what is being offered and what web visitors can gain from it. The video should be posted just beside the bulleted highlights. By doing this, internet advertisers will more likely gain their web visitors’ full attention and convert them into registrants or paying customers.
ADDITIONAL LANDING PAGE OPTIMIZATION TIPS
Publishing unrelated links like affiliate buttons and pay-per-click advertisements should be avoided. This landing page optimization strategy allows web visitors to focus their attention on the online business and what it has to offer. There should be one intended action in landing pages. Attempting to include additional revenue sources is not recommended.
Lastly, internet marketing specialists engaged in pay-per-click search engine advertising should ensure that their landing pages are designed well but not too fancily that they load too slowly. With landing pages, everything from the communication strategy to a website’s loading time can make the difference between a sale and a wasted click.
By following the landing page optimization tips above, internet advertisers can enjoy the benefits of maximum conversion rates from their PPC advertisements. They should remember that success in pay-per-click search engine advertising is not limited to what appears on search engine results pages but also to where those advertisements lead.